After closing his family’s iconic Toronto-based retail business in 1997, Michael Berg realized that shopping habits had quickly changed: there was a better way for brands to liquidate excess inventory and for consumers to get in on the benefits.
In 2000, starting out from home, Michael Berg launched StyleDemocracy — Canada’s 1st outsourced warehouse sale business — with instant success. Clients included Holt Renfrew, Gap, Club Monaco, Guess, Levi’s and dozens more.
Word quickly spread about these events, and the lineups to get in were out of control — a pretty fantastic problem! Shoppers loved the idea of saving tons of money on great brands in a fun environment just as much as brands loved getting superior recoveries than ever before — and StyleDemocracy would do all of the work!
We wanted to invite our most loyal customers to each event, so we started writing down email addresses. This crazy new tool would let us talk directly to a growing, loyal following — almost 800 at our 1st event. We’ve gone from collecting emails on sheets of paper to utilizing state of the art technology to help grow and manage a community which is now 250,000+ and growing fast. Our sale events (warehouse sales & pop-up shops), with almost 250 to date, have been staged in every major city in Canada and a few in the US.
In 2012, we realized that our insiders wanted more than just an occasional email about our upcoming sale events. They wanted information on things that mattered in their day-to-day lives — news about fashion, stores, food, AND where the next big sale event would be.
That’s when we decided to launch StyleDemocracy.com, a publication that talks directly to our loyal fan base with content that engages, entertains, and connects them to our brand partners on a daily basis with insightful articles from some of Canada’s top writers and influencers.
Today, StyleDemocracy.com and our connected social media platforms have become a trusted marketing partner for brands wanting to connect to our dedicated community of INsiders with sponsored posts, insightful articles, and awesome contests — all combined with the biggest, most-attended sale events in Canada.
It’s what makes StyleDemocracy unlike any other company in Canada!