The luxe high-performance apparel and equipment brand Arc’teryx has just been added to the already impressive luxury roster of Bloor Street West in Toronto with its new ‘Alpha’ store concept. Marking its largest location in Canada thus far!
Arc’teryx announced the grand opening of its first-ever Alpha store format last week, marking a significant milestone for the brand. The new format redefines standards in product care and repair while reinforcing the brand’s commitment to sustainability and community engagement.
The new location will stock the widest selection of Arc’teryx apparel and equipment of any store globally, from footwear and climbing gear to trail running, snow sport, and accessories.
This new Alpha store format is the first of many to come, starting in late summer 2024. Reflecting the brand’s commitment to providing hubs for community connection, engagement, and shared mountain experiences.
“We’re proud to introduce our first Alpha Store at home in Canada,” shared Delaney Schweitzer, Chief Commercial Officer at Arc’teryx. “Named for our innovative hardshell jacket that started it all, this store represents a commitment to durability, innovation, and the relentless pursuit of excellence that the Alpha SV jacket has come to symbolize. Bloor Street will showcase our largest product assortment and unparalleled product care services through the ReBIRD™ Service Centre. This store will provide the opportunity to connect with guests in person, supporting their mountain pursuits with high-performance, beautiful, and highly functional products alongside exceptional product knowledge and a deep love for the outdoors.”
Located at 50 Bloor Street West, Arc’teryx will house the brand’s largest ReBIRDTM Service Centre, offering an expanded array of repair services facilitated by two full-time technicians on-site. Allowing customers to professionally repair anything from zippers to full panel replacements.
In addition to the vast selection of Arc’teryx products and ReBIRD™ services, the new store location will also be a hub for learning, local events, and outdoor education.
“As we embark on this new chapter in Arc’teryx’s retail journey with the launch of our new Alpha store format, we are dedicated to investing in the Toronto community and creating a hub for immersive storytelling and engagement,” said Megan Cheesbrough, VP of North America Retail at Arc’teryx.
Check out the new Arc’teryx location at 50 Bloor Street West in Toronto!
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