Last week, I had the pleasure of attending the media reception and launch of Vionic with Orthaheel Technology hosted by Deb McCain Communications. The event showcased the Spring/Summer 2014 collection of Vionic shoes. Held at the Hotel Ocho, it was packed with various fashion media personalities as well as an array of light bites, cocktails, reflexology assessments, and even toe polish changes!
Vionic with Orthaheel Technology is a podiatrist-developed brand of contemporary footwear. They combine science and style to create a one of a kind product men & women want to wear. Vionic with Orthaheel technology created a simple solution to excess pronation, a prominent cause of foot, knee, leg and back pain, Vionic Chairman, Phillip Vasyli who attended the launch, described his product simply, “I wanted to provide affordable access to orthotics, all I did was create a footprint.”
The best part of the evening was the Vionic with Orthaheel Technology shoes each of the guests got to take home. While it will be awhile before I can wear my flip-flops, I am definitely looking forward to it!
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