Is Team Canada Olympic Clothing Lame?

By: Grayson Miller

With the Olympics just around the corner, I always get a little excited to hear and find out what the athletes will be wearing in the opening ceremonies/ medal presentations. This year Canada’s Olympic clothing will be designed and made by the Hudson’s Bay Company, which has put together the Olympic collection for the past couple of Olympics.

Whenever the conversation about our Olympic wear comes up amongst my friends, I always hear groans and statements like “really a jean jacket…” “toques in the summer?”.

The Bay’s Olympic wear is very Canadian and I think they did a good job at capturing aspects of Canadiana in the collection, but it’s just too safe.

I understand the argument on why The Bay is an ideal company to manufacture our Olympic wear, it just makes sense if you consider history and everything, but compared to the US, and Britain our Olympic wear is boring.

I think that we should follow our American and British allies and appoint a current relevant Canadian designer to craft the collection. The American’s have set the bar for Olympic wear with Ralph Lauren at the helm, and the Brits are going a little funky-tech  giving Stella McCartney the job (check out what she’s done with Adidas it’s amazing).

I honestly think that DSQUARED might be a good option. They’re Canadian, edgy and they already make a bunch of clothing with the Canada logo.

What do you think? Is the Bay the only way to go, or should we push for an edgier look?

 

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